5 steps to a clearer QuickPage homepage

A good homepage helps visitors answer three questions: am I in the right place, what can you do for me, and what should I do next? After ten years and counting in web design, these are my five checks before a page goes live.

1. Give the page one main job

Choose one primary action: an enquiry, a conversation or a closer look at your services. Use a clear button label. Too many competing actions make the decision harder.

2. Lead with the benefit

Explain what you offer and who it helps. Keep the opening paragraph short. In QuickPage, put prose in the text editor and visuals in the dedicated image fields.

3. Build a useful sequence

Start with your promise, explain your services, introduce the person behind the business, then offer a next step. Use separate native sections so you can reorder the story easily.

4. Check the page on a phone

Look for awkward heading breaks, small text and crowded buttons. Check mobile columns and image order rather than assuming the desktop layout will fit every screen.

5. Publish, then follow every link

Saving and publishing can be separate steps. Open the public page and test the menu, primary button and contact links. A successful save is only the beginning of the final check.

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